E-Commerce Success Amazon - Livessa 2024-2025

In 2024–2025, I worked with Livessa, a Germany-based Amazon store specializing in high-quality bedding products such as mattress protectors, pillowcases, and fitted sheets, as a freelance Amazon Ads Manager and Consultant.

• Designed and executed data-driven PPC strategies tailored to the German bedding market,

• Achieved a noticeable increase in conversion rates by optimizing targeting and keyword relevance,

• Reduced ad spend through better bid control, campaign segmentation, and negative keyword refinement,

• Maximized profit margins by focusing on top-selling SKUs and optimizing ACoS,

• Developed a sustainable, long-term advertising strategy aligned with seasonal buying trends and customer behavior.

This project evolved over several phases, where I consistently optimized campaigns using the Amazon Ads Console, contributing to the store's steady sales growth and visibility on the German marketplace.